CO-FOUNDER, EQUINODE (DUBAI × NAIROBI)
I build websites, ad engines and AI systems that make businesses money.
Two continents, one operator. From WooCommerce stores in Nairobi to autonomous AI pipelines in Dubai, I build the systems running behind brands you already know.
01 · Selected Work
Steel fabrication · Kenya
−65% cost per click, +137% clicks
Rebuilt on Astro and rebuilt the ad account alongside it: six weeks of Google Ads work took cost per click from $0.26 to $0.09 while volume climbed, and backlinks grew from 141 to over 3,250.
4x4 & overlanding gear · Kenya
160 enquiries a month, 96% form completion
An install-only WooCommerce store with no cart: I built the enquiry-to-fitting funnel, took key product pages from zero clicks to hundreds, and fixed a hosting incident that was taking the whole site down.
The agency itself · Dubai + Nairobi
v3 · WebGL · built in-house
Our own front door. A dark, kinetic rebuild with a WebGL particle field, GSAP-driven scroll storytelling and a portfolio wall that pulls client reels automatically. No template, no page builder.
Nairobi bakery, rebuilt with WhatsApp-native ordering.
Dubai's fastest-growing agency, a site built to match.
Kenyan jewellery retailer: +270% social impressions in a month.
30 years in Nairobi real estate, brought online properly.
925 sterling silver D2C brand on a custom block theme.
Nairobi açaí café, built and brought to market.
02 · The Numbers
All figures from client reporting, 2025 to 2026. Available on request.
03 · What I Do
WordPress and WooCommerce, Astro, Next.js and hand-built static sites. I pick the stack that fits the business, not the other way round.
Multi-agent research pipelines, autonomous blog publishing with real quality gates, and MCP servers that let AI tools talk to the rest of my stack.
Client dashboards, onboarding tools and ops platforms built from scratch when the off-the-shelf option does not fit how a team actually works.
Technical SEO that fixes what is actually broken, plus GEO and AEO work: schema, llms.txt, answer-first content, so the same pages have a shot at being cited by ChatGPT, Perplexity and Google's AI Overviews.
Google Ads accounts rebuilt around the keywords that actually convert, tracked against real cost per click, not vanity impressions.
Editorial calendars and social content systems that keep client channels active without me writing every post by hand.
04 · Cited By The Machines
Pulled live during this build, not staged. The same AI-SEO work also ships 49 of 49 FAQPage-verified posts and an enriched llms.txt across client sites, so pages keep earning this kind of pickup after launch.
05 · About
I am co-founder of Equinode, a digital marketing agency working out of Dubai and Nairobi. My side of the business is strategy and build: SEO, paid ads, website engineering and the AI systems that keep client work running without a person babysitting every step.
That means WordPress rebuilds for a Kenyan bakery in the same month as an Astro relaunch for a steel fabricator, a WooCommerce store for a silver jewellery brand, and a multi-agent research pipeline that reads competitor sites so a strategist does not have to. Across roughly 25 brands and three continents, the average client sees a 340% return on their marketing spend.
I write code, I run the ad accounts, and I build the internal tools that let a small team do the work of a much bigger one.
Open to roles in web engineering, AI automation and growth. My LinkedIn has the full history.
View LinkedIn ↗Freelance and Equinode client work, websites, ads, SEO or AI systems. Tell me what needs building.
Message on WhatsApp →FAQ
I am the co-founder of Equinode, a marketing agency working out of Dubai and Nairobi, and I build the websites, ad systems and AI infrastructure behind roughly 25 brands across three continents.
Whatever fits the client: WordPress and WooCommerce for content-heavy and e-commerce sites, Astro for fast marketing rebuilds, Next.js for app-like builds, and plain HTML, CSS and JavaScript when a build step would only get in the way.
AI SEO, also called GEO or AEO, is structuring content so answer engines like ChatGPT, Perplexity and Google's AI Overviews can find it, understand it and quote it. I ship FAQPage schema, llms.txt files and answer-first content blocks as part of the SEO work, and I verify it by re-fetching the live HTML rather than just writing it and moving on.
Yes. Alongside Equinode's client roster I take on independent website, automation and SEO projects. Message me on WhatsApp with what you need built.
Between Dubai and Nairobi, working with clients across both cities and beyond.
WhatsApp is fastest. For anything job-related, LinkedIn works too.